Elements and Performance Criteria
- Apply product knowledge.
- Approach customer.
- Gather information.
- Sell benefits.
- Match customer needs to appropriate products and services.
- Communicate knowledge of products features and benefits clearly to customers.
- Describe product use and safety requirements to customers.
- Refer customers to appropriate product specialist as required.
- Answer routine customer questions about merchandise accurately and honestly or refer to senior sales staff.
- Overcome objections.
- Close sale.
- Maximise sales opportunities.